TikTok is introducing a new feature that enables them to cut down on the amount of artificial intelligence-produced content appearing in their timelines. This initiative comes as the company revealed that it now features more than 1 bn AI videos.
Pilot Phase and Launch
This change is in a pilot phase over the coming weeks before a widespread rollout. This development aligns with a surge in AI content, spurred by new content generation software.
AI Proliferation Online
Recent reports that almost a tenth of the fastest-growing video streams on a popular video site only show AI-generated videos. A large amount of this output is considered low-quality AI content, a term for substandard, factory-style content that is typically nonsensical or surreal.
“We know from our community that numerous viewers enjoy content made with AI tools, from AI artwork to science explainers, and we intend to offer the community the power to see more or less of that, according to their own choices,” said a spokesperson.
Scale of AI Content
The platform disclosed that there are presently 1.3 billion videos on its network identified as made with AI. Collectively, more than 100 mn videos are added to the platform every day, making AI content a minor percentage of its overall inventory.
How to Adjust Settings
Members will be capable of limit or boost the level of AI-generated videos they see by accessing the content preference option in the platform and selecting “AI-generated content”. Further subjects that currently be controlled under the tool include news, clothing, cosmetics, and movement.
AI Disclosure Rules
TikTok’s policies mandate users to identify lifelike AI-made content, and it forbids dangerous AI impersonations of public figures or critical incidents. Any believable AI video that is without a tag can be taken down under its user guidelines.
In addition, the service will from now on add an artificially created label to content produced via its built-in AI features, or identified by an industry-wide initiative for spotting artificial media. This action is aimed to deter users from trying to bypass the tagging system.
Responsible AI Funding
The platform is furthermore introducing a $2m awareness program for experts and groups to develop educational content about using AI responsibly. This initiative will benefit charitable organizations focused on training computer science.
Content Safety Approach
The platform has supported its content review process, during controversy over proposals to make redundant hundreds of safety staff in Britain. The company is set to cut hundreds of positions in its user protection division in the UK capital, with trade unions and internet security professionals raising concerns that people are being substituted by automated systems.
A senior executive stated that staff-based oversight would continue to be important, but automated tools can shield workers by filtering out the most distressing content before it has to be seen by humans. TikTok reported a 76% decrease in explicit and harmful content handled by content reviewers over the previous year due to intervention by its automated systems.
It is vital to combine humans and technology to maintain a secure environment,” the executive stated. “We’ll have staff as involved in the system, but we additionally believe it’s very important to limit contact with harmful content as rapidly, which is why a lot of the machine support is proving valuable operate efficiently.”
